Sweets Kendamas is the brainchild of Matt “Sweets” Jorgenson. Yes he is a person, and a unique one. He loves all skill related challenges, and broke his back doing a backflip on a snowboard requiring him to focus on hobbies with less risk of a repeat injury. His parents were both entrepenuers, and he knew he wanted to find something he was passionate about and start his own business. Sweets found Kendama, fell in love, and began a mission to make them more accessible outside of Japan.

Graduating with a communications major from the University of Minnesota, he found others who loved Kendama on Youtube and asked if his new company could sponsor them. He also found friends to work for Pizza and Beer to help grow the company with sweat and creativity, wanting to make designs that had never been done before. Sweets has never allowed Sweets Kendamas to release a product that he wouldn’t use himself, taking a player-centric approach when it comes to our design, function, and quality.